Triple Five is a clothing store originally from Villa Caraza, Buenos Aires, Argentina. It seeks to bring clothes of a new surfer and rappa style within everyone's reach.
We have done an exhaustive work of brand identity looking to hit the exactly visual narrative that the client was looking for, with keywords such as: rapper, urban, surfer, baggy.
We were looking for a typeface that would connect with the loose look and rebelliousness, descriptive concepts of Triple Five mentioned by the client.
For the secondary typeface we opted for a more traditional and legible sans-serif typeface, both for subtitles and text. The choosen one was Forma DJR Cyrillic Banner.
Due to the idea of Triple Five being a store that seeks to get out of the "mainstream" clothing, we have made a research of the competition in order to find our aesthetic niche to be able to choose style and color of the brand.
